Monday, January 31, 2011

Assignment #3: Discovering the Zeitgeist

Dominating Social Groups:
20's Flapper Girls


The Flapper Girls of the Roaring 20's were the most influential social group that I connect to. These women were ready to break free from the traditional female values and express their true colors. The glamour and glitz of these women changed the style of the decade and comes back as a trend into current seasons. In order to be a flapper girl, women had to rebel from what they were used to. The style began in the big cities like New York and Chicago, and rapidly spread. Trend Forecasters for fashion back in the day had to notice the nightlife trend and quickly build upon this turn of style because of the lack of technology that we have today. This social group lead to sequin and fringe which are considered trends, but really transformed pearls and pumps into a classic. Thank you Flappers for your boldness and unique style!

Dominating Events:

Princess Diana's Wedding



The wedding of Lady Diana Frances Spencer and Charles, Price of Whales, was considered the Wedding of the Century. The date was July 29 of 1981, hence the puffy sleeves and the volume wedding dress. At St. Paul's Cathedral, the royal couple gave their vows in front of 3,500 people. Their wedding was an event that was not to be missed, and evidently left their mark on the fashion world. Already, this Princess was an icon and her dress and veil became legendary. It was a puff ball meringue and a frilly neckline. The dress was made of silk taffeta, decorated with lace, hand embroidery, sequins, and 10,000 pearls. The iconic dress was designed by Elizabeth and David Emanuel. The train of the dress and the veil, were twenty five feet long, definitely one of the longest in history.

Because of the extravagance of Princess Diana's gown, fashion forecasters had to be prepared for extravagance of 80's fashion. The puffy sleeves and volume was sought after by the world. She was a trend setter and the world looked up to her. The upcoming wedding of Kate Middleton and Prince William will be the next century's influential wedding. Beginning with her dress, the world will attempt to follow in her fashion footsteps. Fashion forecasters understand that royalty have always been the leaders in setting the trends dating back as far as their was a hierarchy.



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